Going viral is only fun when you find out first.
Updated
Example shape, mentions.summary against baseline. The spike day links to the posts that caused it.
The short answer
When mentions spike overnight, you want to know within hours, with the receipts explaining why, so reacting is a decision, not a scramble. Adveron tracks your brand's mentions continuously, so a spike shows up against your own baseline with the posts that caused it attached, and the first hour goes to deciding instead of reconstructing.
Continuous mention tracking means overnight surges show up within hours, measured against normal.
The posts that caused the spike arrive with the alert, so the first hour goes to deciding.
React or hold becomes a calibrated call with the evidence in hand.
The cost of finding out late compounds by the hour: the narrative sets, the screenshots circulate, and by the time the team assembles, the question has shifted from what do we say to why haven't we said anything. Continuous mention tracking moves the discovery to the start of the curve, and the baseline is what makes a spike unambiguous; unusual is a measurement against your own normal, not a feeling.
The receipts are the difference between an alert and an answer. A volume number says something happened; the underlying posts say what, where it started, who amplified it, and whether the tone is delight, mockery, or anger, which are three different playbooks. With that read in hand, choosing to respond, amplify, or deliberately stay quiet is a decision made on evidence, and made in time to matter.
Example request and response
{"brand": "your-brand","mentions_24h": 312,"baseline_24h": 90,"status": "spike"}
Early access. 5,000 free credits, no card.
Get early access/v1/brands/{brand_id}/mentions/summaryVolume against baseline, the spike detector./v1/brands/{brand_id}/mentionsThe posts behind the spike, sourced and readable./v1/discover/{platform}/postsChase the spillover beyond the tracked surface.Tracked brands refresh on a daily cycle, so a spike surfaces within hours of the data landing rather than in next week's report. The practical difference is reacting while the conversation is live instead of writing a postmortem after it has moved on.
No, and that is the point of the receipts. Some spikes are best amplified, some demand a response, and many are best left alone to fade. Reading the actual posts, their tone, and their spread is what turns that from a nervous guess into a defensible call.
Adveron is opening to a first wave of teams. Ask for a key and we will open your workspace with one credential for REST and MCP. Usage-priced credits, no seat licenses.
Get early access