Thirty people shape your category's narrative. Name ten.
Updated
Example shape, audience.influencers share of provable attention. The real ranking carries engagement receipts per name.
The short answer
When narrative matters, you want the journalists, creators, and communities that actually move your category, so outreach starts warm instead of cold. Adveron derives that list from behavior: whose posts the category's audience actually engages and repeats, which newsletters and podcasts they attend to, and which communities set the tone the rest of the conversation follows.
Whose posts the category's audience actually engages and repeats, not who claims reach.
The newsletters, podcasts, and communities that set the tone the rest of the conversation follows.
The list arrives with the evidence of attention, so the pitch opens with relevance.
Media lists are built from mastheads and follower counts, which is why so much outreach lands cold: title and reach measure position, not influence. The people who actually move a category's narrative are visible in the conversation itself, they are the ones whose framing gets repeated, whose posts the audience engages, whose newsletters get quoted back into the threads. That list is shorter than the media list and only partially overlaps it.
Deriving it from the data also keeps it current, because narrative influence turns over faster than contact databases do. Pull the voices your category's audience demonstrably attends to, across creators, podcasts, newsletters, and communities, and the outreach plan starts with the thirty people who matter and evidence of why each one does.
Example request and response
{"category": "your-category","top_voice": "handle_example","verified_reach": "provable"}
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Get early access/v1/audiences/{audience_id}/influencersThe voices the category's audience provably attends to./v1/audiences/{audience_id}/podcastsThe shows carrying the category's narrative in audio./v1/audiences/{audience_id}/substacksThe newsletters the audience reads and quotes./v1/brands/{brand_id}/mentionsWho is already writing about you and your rivals, with links.Databases index who holds a title; this surfaces who the audience actually hears, measured by engagement and repetition rather than masthead. The lists overlap less than you would expect, and the difference is where cold outreach goes to die.
Yes. Some categories are moved less by named individuals than by a handful of communities where the framing gets set, and the same audience data surfaces those alongside the creators, podcasts, and newsletters.
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