Their launch got coverage. Did it get traction? There's a difference. Know it.
Updated
Example shape, mentions.summary through a launch window. Height is noise; the decay rate is the verdict.
The short answer
When a competitor announces, you want to know how it actually landed, reception versus category norms rather than their press release, so your response is calibrated. Adveron reads the launch from the audience side: mention volume around the announcement, what people actually said about it, and how that reception compares to the category's normal noise level.
Mention volume around the announcement and what people actually said about it.
How the launch landed relative to the category's normal noise, so height is not mistaken for impact.
Your countermove sized to how the launch actually performed, not to how loud it sounded.
Press releases and coverage counts measure the competitor's effort, not the market's answer. The honest read lives in the conversation: did mentions move beyond the announcement-day bump, did the audience repeat the launch's framing or argue with it, and does the spike look large against what launches in this category normally generate. Those are three different questions, and a panicked response to a launch that quietly died is as costly as ignoring one that landed.
The workflow is a pull, not a war room: list the mentions around the announcement window, read the verbatims for what the audience actually took from it, and set the volume against the category baseline. What comes back is a calibrated verdict you can put in front of the team, with the posts behind it linked.
Example request and response
{"brand": "competitor","mentions_7d": 640,"vs_baseline": "+340%","verdict": "landed"}
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Get early access/v1/brands/{brand_id}/mentions/summaryMention volume around the announcement, the shape of the spike./v1/brands/{brand_id}/mentionsThe verbatims: what the audience actually said about the launch.POST /v1/brands/{brand_id}/benchmarkThe category baseline that turns a spike into a verdict.Coverage is what the competitor's comms team earned; traction is what the audience did with it. Mention volume, verbatim reception, and the category baseline together answer the second question, which is the one your response depends on.
Tracked brands refresh daily, so the conversation around an announcement is readable while the response window is still open, and the read sharpens as the days after the bump come in.
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